His name is his brand, and every time it is used, it adds to his publicity. Stop using his name. Don't say it. Don't write it. Don't use it in any way. His ego is bound to self-implode. Take away his name, take away his brand, and you take away his power. Refer to him as "The Republican Presidential Nominee," "That idiot," or anything else, but let's stop playing his branding game. www.dontusehisname.com (privately owned and funded site - no ads, no donations, just a message).